FAKE reviews on Amazon… and how to check for it

As a beauty reviews blog, I feel it’s my duty to find the liars and the phonies trying to scam you out of money by telling you something is amazing when it’s NOT. Yeah.

All of my links for shopping are Amazon links. I use Amazon all the time and love it, it’s so convenient and I don’t spend $150 like I do when I take a trip to Walmart or Target. Okay enough of my love notes to Amazon… here’s the real issue with using Amazon reviews to evaluate what to buy.

People can buy fake reviews, and sometimes they are hard to spot. Maybe 50 out of 100 are fake, and they don’t immediately show up. But all of them are 5 star, so the average is suddenly 4.8 when in reality, people that bought the product and left a review would give it a 2 stars. This is a problem.

Here’s a good example of a product with fake reviews.

fakelashes

The first signal is all 32 reviews have given 5 star ratings. That is extremely improbable. But if you aren’t sure, or you want to check, copy the link on Amazon, and put it into this website: Fake Spot

fakespot1The “Fakespot” grade is an F. That’s bad. It means there are many untrustworthy reviews, based on the quality and accounts that are used to give reviews. For example, if they know Katie12345 has written a great deal of 5 star reviews that are short and full of grammatical errors, Katie is considered a fake reviewer, and the grade is lowered if enough of these people show up. Bad Katie!

Here’s an example of one that’s much more difficult to spot. It has A LOT of reviews, an average of 4 stars, and even some good reviews with pictures that look like they’re written by real people. However, a solid 10% of people have given it 1 star.Castoroil

The Fake Spot review for this one is a C. The analysis says 25% are “low quality” reviews, and spotted a pattern that might indicate deception. There are a few unreliable reviewers it picked out, and tells you that some of them created a large number of reviews on the same day. So suspicious? Yes. But does this mean the product won’t work? Well… no.

Just because it has fake reviews doesn’t mean it’s a bad product. In fact, it might be wonderful! However, you can’t trust the majority of the reviewers. My advise is to look at what people say when they rate it 3 stars – a fake review would never give it 3 stars, and the buyer moderately enjoyed it. Also check out the 1 star reviews to see what problems there might be with the product. If you still want it, by all means, you do you!

However, I’ve never NEVER bought a product that had a lot of 5 star and a lot of 1 star reviews that I’ve liked. They are always terrible. Watch out for those.

It’s more and more important to be a discriminating consumer, as our anonymous online personas could be anyone, and when money is involved, may have different motivations than you. Be careful on the internets! Love ya! MWAH!

An everyday look kit

Everyday makeup is much different than special occasion makeup, but at work it’s fun to express yourself by emphasizing one of your features. I’m currently on an eyeshadow kick, and wear shimmer to work. Is it too much? Who cares!

If your just getting started with makeup, or want to freshen up your routine, here is a list of my everyday products I highly recommend. Again, I’m in my early 30s, have very slight wrinkles around my eyes, dry, pale skin, and freckles (sometimes even acne, but less now. Do you want my skincare routine? Let me know). So here’s my routine, which is admittedly excessive, but hey, I love makeup and hate life. All links are affiliate links and your purchase supports my sarcasm and ruthless reviews 🙂

I start with moisturizer. I personally love this award winning Laneige Water Bank cream. It has changed the texture of my skin over time to be much smoother. Don’t skip this step, even if you’re oily.
Laneige Water Bank Moisture Cream, 1.6 Ounce

Next is primer. I used to think primer was a waste of money. It doesn’t even have any color. Geez. But if you get the right one, it helps everything last longer and your skin appear smoother and more “real”, less like you’ve caked on a bunch of makeup. This Maybelline one is affordable, but you have to apply it with a brush. Trust me on this one, it makes a huge difference for some reason
Maybelline Face Studio Master Prime Primer, Blur + Redness Control, 1 Fluid Ounce

Foundation is your foundation. heh. I like many foundations, but my favorite, Elf Acne fighting foundation, has been out of stock for many weeks now. My second favorite right now is Milani conceal and perfect, but I HAVE TO use self tanner to get myself to match their lightest shade. If you have medium to dark skin, they have a great selection, but for the ultra pale, 01 Creamy Vanilla is what I would call a medium shade with yellow undertones. You can always blend it with some lighter concealer around your jawline and bronzer on your neck so it matches better. Here are the colors:

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Milani Conceal + Perfect 2-in-1 Foundation Concealer, Light Beige, 1.0 Fluid Ounce

Next comes concealer. I always come back to this one. It is moisturizing, blends out immediately, and brightens the face. I use the lightest shade, and it’s perfect on my light skin. Go a tiny bit lighter than what would match you. I apply this under my eyes, on top of my eyelids up to my brows, and dot it on my chin and bridge of my nose.
Maybelline Makeup Instant Age Rewind Concealer Dark Circle Eraser Concealer, Light Shade, 0.2 fl oz

Have I forgotten to mention that you need this sponge for application? Yeah you need it. It’s much cheaper than a beauty blender and softer. I have it on subscribe and save for delivery every 3 months:Real Techniques Miracle Complexion Sponge, 0.9375 ounce (Pack of 2), Latex-Free, Polyurethane Foam, Multi-Purpose, Round Bottom Makeup Sponges, Ideal for Blending

This next product is for yer brows. Unless you have been blessed by the brow gods and have full, dark, well-shaped brows, you’ll need to feather a little color in to make them more defined. I recently started using this, and even as a blond it works well on me. It says universal, and I believe it. Unless you have deep black hair, this color will work
Brow Power Universal Brow Pencil

Okay, I used to put on foundation with my fingers and call it good. I turned everything I touched a lovely beige-orange color because I’d touch my face and it would transfer. A hug with someone wearing a white shirt? Uh oh…
To avoid this you have to use powder. Now with powders I tend to buy higher end because cheap talc can contain asbestos. That’s right, the stuff that gives you lung cancer. So get yourself the Laura Mercier translucent powder and set your face with a light dusting to avoid giving your white-shirt friend a permanent impression of your face. It’ll last you a looooooooooong time too.
Laura Mercier Loose Setting Powder, Translucent, 1 Ounce

What you do next is up to your artistic creativity. You could do a defined lip, or a smokey eye. Pink or copper or whatever you please. I’ll be giving step by step instructions in future posts, or if you can’t wait, look for a tutorial on youtube, the source of all DIY knowledge. Here are a couple of my favorites at some different price points.
Eyes:
L.A. Girl Beauty Brick Eyeshadow, Nudes, 0.42 Ounce
theBalm NUDE ‘dude Eyeshadow Palette

Lips:
L’Oréal Paris Colour Riche Lipstick, Fairest Nude, 0.13 oz.
E.l.f. Moisturizing Lipstick Ravishing Rose, 0.11 Ounce (yes, ELF lipstick is phenomenal)

Face:
Milani Baked Blush, Luminoso, 0.12 Ounce
E.l.f. Blush Palette Light, 0.56 Ounce
And the best bronzer of all time
Physicians Formula Murumuru Butter Bronzer, 0.38 Ounce

I’m going to save my pick and discussion of mascaras for another post, and besides that this post has gotten out of control long. If you’ve read the whole thing leave a comment that says happy birthday to the ground, or I’m an adult. If you don’t know what I’m talking about, go google one of those phrases and thank me later. I hope you got some new suggestions from this and have fun looking at the products. Happy shopping!