Why people are mad at Tati Westbrook – the Psychology behind the reaction.

Inevitably, since I watch a lot of reviews and makeup tutorials, I get sucked into the drama that is YouTube and their influencers. Tati Westbrook (glamlifeguru) is a beauty/makeup expert, posting new content five times per week. She is definitely one of the most prolific beauty youtubers, and has sold herself as a reliable resource not influenced by free PR, brand trips, or affiliate codes.

People were super excited when she announced she was starting her own brand. What would it be? A highlighter? A foundation line? Maybe even skin care? She built up the suspense with a few videos answering questions about her brand (Saying it’s inclusive, cruelty free, vegan, etc.) but not telling anyone the product to be launched. Finally we see a video (with a few minutes of nausea-inducing fluff about “how far she’s come” and “oh my god look at how amazing I am” and “I can’t believe this is happening to ME” at the beginning). And then she brings up a bottle of pink pills.

Now my own reaction was anger, but I’ll try not to be angry in the rest of this post. Wait… let me get it out first… WHAT THE FUCK?! PILLS?! ARE YOU CRAZY!???  Ahem. Okay I’m good now.

The reason some people had the same reaction of anger isn’t because we’re jelly of her success, or we want to tear her down, or because we hate her, or we’re all trolls. It’s because people were 1) shocked, 2) did not ask for or express interest in such a product, and 3) have dealt with a massive amount of fraudulent claims from this industry over the years.

Starting with number 3, we’ve ALL probably tried at some point a diet pill, or a hair skin and nails pill, or some kind of pill that was over-promising on what it could deliver. After failing several times to see results, we finally start to realize that pills have limits. And start to scoff when we hear things like keeping hair from graying or skin being more supple. Thus, whenever you see someone advertising pills now, no matter who it is, your automatic reaction to it is going to be “um, no, it’s not going to do that”. Because you are smart enough now to know the limits of pills.

Number 2, there was no market interest for another pill. Tati never talked in depth or at length about health and wellness in her videos, nor is she an expert. When you have a niche, you take advantage of it. Her niche is makeup, probably for older 30+ women, so a line of makeup with attention to wrinkles or adding in skincare to a powder would have made sense. That’s tapping into a niche and giving your viewers what they want.

Number 1, since nobody was expecting this and it did not fit our image of her, it was quite shocking and disappointing. This quickly turns into anger because that expected reward of something new and shiny didn’t show up. A boring ol’ pill showed up. Some people even couldn’t let that anger go and threatened her and her family, which seems to mean those people have mental health issues.

So that’s why people are mad Tati. It was a tone-deaf business move on her part that was important to her, not to her viewers. That kind of behavior ultimately means her focus is on herself and not the people who watch and support her. So we have to come to terms with the fact that she’s selfish, something we didn’t want to face.

If Tati reads this (which I’m sure she won’t) I’d ask her to examine why she chose to make those pills. Was it because she wanted us all to have glowing skin and longer nails? Did you think that’s what we wanted most from you? If she were to come to terms with the fact that it was a selfish move, perhaps she could work on changing herself and focusing more on others.

It’s important to understand our reactions so we can let go of our feelings easier. I hope this helped to explain why we reacted the way we did, or if you had no idea what happened, filled you in on the scoop.


Additional notes:

The “clinically proven” ingredient in her formula is Ceramide-Rx. This ingredient can be found on Amazon for half the price, given it does not contain a lot of the other ingredients in Halo beauty’s formula: BioGanix Natural Phytoceramide Capsules Supplement For Skin /w Vitamins A, C, D & E (Plant Derived Rice Ceramide-PCD ®) Anti-Aging and Skin Tightening Support **Affiliate link**

I bought the above to see if I notice any difference. I will do a thorough review after a full month of taking it. But it is the exact same ingredient, just goes by a different name.

I put clinically proven in quotes because as far as science goes, it doesn’t cut it. It is not cited on her website, and thus we cannot actually evaluate the work ourselves. It appears to be placebo-controlled (good start) but we don’t know if it was double-blind, or how many participants were in the study. We don’t know what dose they used in the study. We don’t know what the demographics of the participants were. We don’t know what measurements they took, how many, or how often. We don’t know if there were non-significant tests reported or how many tests they did. We don’t know if this is a peer-reviewed, published research project, or some guy who was handy with excel making this up.

There is also, still, even with several people pointing it out, a typo on her website. “Anti-gray fighting enzymes”… which means fighting the things that would prevent graying of hair. That means Halo should turn our hair grey. Someone asked for a refund based on mislabeling on the bottle (it said 60 servings when there were only 30), as well as the typos on the website. The customer service she received was… jaw dropping. I’ve never seen anything like this in my life. Check it out yourself here, although I don’t like this channel, do not take this as an endorsement…: Customer service Halo

I think Tati handled it well, but this is another bump in her very bumpy road.