I found a brand yesterday called Found! I purchased the loose translucent powder from Walmart for $8.88 to give it a try. First impression: this stuff is amazing. It may be a dupe for the beloved Laura Mercier translucent powder, but not as mattifying. I’ll give my full evaluation after some time using it with various foundations and other powders. Are you interested in this new brand?
I’ve been trying this out for a few months. This “full coverage” foundation claims to have pigment suspended in a proprietary way that allows it to stay on longer and blend out nicely to leave a real-skin finish. It comes in 21 shades (5 of them dark-deep dark) and contains SPF 15 which could result in flash-back. Here are my observations:
Buildable coverage: No
Color match: Perfect
Texture on skin: Emphasized
Compatibility with other products: Terrible, do *not* use a primer
Flashback: Very slight
Creases / settles into fine lines: Yes
Staying power: 2 hours maximum
Transfer: Yes, even when set with powder
Ease of application: Medium difficulty
Covers freckles: No
Transfers to glasses: Yes
I have also noticed that applying products of top of this foundation is very difficult. The foundation never really dries down, so blush and bronzer go on patchy, regardless of how good the product or brush is. I applied The Ordinary foundation this morning with a Real Techniques sponge and set with Covergirl Advanced Radiance powder. I already have a patch where it rubbed off on my chin. I have a lot of texture right now, and it’s very emphasized. I hate that it doesn’t work well because the color match is perfect: a light color with slightly yellow undertones. It really does not play well with other products even though it looks great when first applied. The claim of staying power and spreadability…. mmm mmm girl… that’s a big nope. It is very cheap, but I can’t recommend it. Better to spend a little more so you can get through the work day without looking like a hot mess.
Rating: 3 out of 10